Product design leader based in New York City.
Intro
Samantha Kogle is a product design leader based in NYC. Currently Head of Product Design at Etsy, where she oversees Product Design, Content Design, and Design Operations across the end-to-end experience for both buyers and sellers. Her work focuses on creating thoughtful, cohesive, and inclusive experiences that support creative entrepreneurs and help people discover meaningful, one-of-a-kind items.
Previously
Previously, she was Product Design Director at Facebook, where she led both the Design Shop and Facebook Creators teams. Her focus was on improving brand perception among Young Adults, increasing the quality and volume of original content, and creating high-quality, engaging experiences that resonate with the next generation of Facebook users. She partnered closely with Product and Marketing to bring a refreshed brand and design vision to life across key surfaces.
Before that, she was VP of Product Design at Squarespace, where she led Product Design, Content Design, and UX Research. She helped creators and small businesses bring their ideas to life through a beautifully integrated platform for websites, scheduling, and selling.
Background
Samantha is an engaging, people-oriented leader that is passionate about building strong teams. She leads by example and coaches leaders across the organization how to think strategically, build relationships, and leverage diverse skills and backgrounds. She helps cultivate creative, inclusive team environments where people can bring their whole selves to work. Samantha has a proven track record of leading high-priority projects from concept to launch, scaling teams in hyper-growth, and championing processes around culture, hiring, and development.
Bio
Outside of work, Samantha plays sidekick to an animal-loving daughter, a photographer husband, and two fluffy doodles. You might catch her reading multiple books at once, soaking in sun at the beach, or binging seasons of Survivor. Samantha also enjoys helping friends and select clients with branding and identity projects.
Work History
Etsy
2025–current
Head of Product Design
Facebook
2023–2025
Product Design Director
Squarespace
2017–2023
VP, Product Design
Artifact Uprising
2013–2017
Product Design Lead
Fellow Magazine
2011–2013
Designer
Brand, Identity & Print Design
2011– Current
Freelance work for select clients including web design, print design, identity design, brand guidelines, and creative consulting.